Coco Gauff’s commercial value is already priceless

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Coco Gauff’s commercial value is already priceless
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Serena Williams has therefore perhaps found a real heiress: Coco Gauff. For the teenager from Delray Beach, this is not only her sixth WTA title, but above all her first, presumably of many, title in a Slams in her career.Gauff thus crowns a memorable North American swing, with 18 victories out of 19 games and with titles also in Washington and Cincinnati.

Triumphing at home at the US Open, however, is a completely different emotion.Brad Gilbert and Pere Riba managed, in a very short time, to bring out all the latent talent of the young American. Washington, Cincinnati and the US Open are a historic achievement, which is also worth a prize money of $3 million.

The young American now has total prize money of $5.6 million this year, $11.1 million for his career. To which must be added 12 million dollars from sponsorships.

Coco Gauff’s commercial value is already priceless

But this is just the beginning, the springboard.

Coco, unlike many of her other colleagues, such as Iga Swiatek, Aryna Sabalenka and Elena Rybakina, is American, and consequently has a different media spotlight than her other rivals. Coco has it all: she is young, strong, beautiful and she can be Serena Williams’…

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