At the new United Cup tournament that began the 2023 season in Australia, Cam Norrie and Taylor Fritz split the first two sets and were locked in a close battle for the final set.
But Norrie’s coach, Facundo Lugones, had some choice information to pass on: Norrie wasn’t getting enough of Fritz’s serves on the deuce (or right) side back in play and needed to back up, Lugones recalled. And when Norrie was serving, Lugones saw Norrie was winning all his on the deuce side when he served the ball wide to Fritz’s forehand, so he urged him to do that more.
The 13th-ranked Norrie won 6-4 in the third set. It’s impossible to call coaching the decisive factor — the players had to make their shots — but it added an extra wrinkle for the players and the fans.
The WTA began allowing coaching during matches in 2020, while the ATP debuted coaching last summer, making this French Open just the third Grand Slam tournament to allow it for men’s tennis.
Exchanges are limited: While hand signals are now permitted, players and coaches may only talk during the 25 seconds between points when the player is on the side where the coach is sitting. (Outside of Grand Slams, the WTA allows female players one longer conversation per set during a changeover.)
Still, many players, including the…