With his first child, Jacobi, ready for his closeup, CJ McCollum prepared for a classy newborn photoshoot. With he, his wife and his son “twinning” in matching outfits, McCollum lifted Jacobi onto his shoulder to get into a flattering position for the photographer. Suddenly, without warning, the 2016 NBA’s Most Improved Player got a messy introduction to what parenthood would hold in store.
“He just poops through his diaper, all down my shirt and down my back,” McCollum recalled to CBS Sports. “And you know, in the early stages, it’s not a normal poop, right? It’s like a milkshake. Like, all down my shirt. It was disgusting. I think that was when I just realized, he’s just gonna poop on me and just do what he does.”
Moments like that have led McCollum, one of the league’s top-scoring guards, to seek out help in the form of a partnership with Pampers. The company’s newest launch, Swaddlers, features a Blowout Barrier that pledges to prevent up to 100% of leaks — and McCollum said the product has done more than help with logistics. It’s improved his confidence as a first-time father.
“You go through different diapers, you go through different stages of life, and sometimes you think it’s your fault,” McCollum…
