On the eve of the NWSL championship in Kansas City, commissioner Jessica Berman addressed a wide range of issues facing the league. She reflected on a historic 2024 season with record viewership after the first year of the league’s new media rights deal and hinted at some of what lies ahead for NWSL expansion.
She also announced a new partnership with the formula company Bobbie, intending to increase the spotlight on parents in the league.
“It’s important for us all to be reminded that this league is really young and our growth is in front of us,” Berman said, after quickly acknowledging the league’s belated birthday. “Although it’s our 12th-year birthday, it’s actually only been the third season that the league has been independent, so imagine the growth that’s in front of us, given how short our runway has been to date.”
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In her remarks, Berman narrowed the list of potential expansion cities to three — Cincinnati, Cleveland and Denver — and shared her thoughts on Caitlin Clark’s participation in the Cincinnati bid. While infrastructure remains a hot topic in the league, Berman remains adamant that top training facilities for teams will “become the norm.”
Here are some of…
