Chelsea have confirmed Infinite Athlete as their new front-of-shirt sponsor in a deal worth in excess of £40million ($48.8m) for the season.
The club launched their new home shirt in July without a front-of-shirt sponsor and played the opening month of the season without one, after a three-year deal with telecommunications network 3 UK expired at the end of last season.
Biomechanics engineering company Infinite Athlete will sponsor Chelsea for the remainder of the season, with the deal struck in time for the women’s side to debut the new shirt during their Women’s Super League opener at home against Tottenham Hotspur on Sunday. Infinite Athlete’s logo will also appear on the sleeve of Chelsea’s training kit, which is principally sponsored by travel company Trivago.
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Why does Chelsea’s new kit not have a front-of-shirt sponsor?
Infinite Athlete is a recently formed company that came together when Tempus Ex Machina (a technology firm which signed a seven-year partnership with Chelsea in April) acquired injury analytics firm Biocore, meaning Tempus now goes under the name Infinite Athlete. The investment fund Silver Lake — which owns more than 18 per cent of the City Football Group, the umbrella organisation which owns Manchester City — is also an investor in…
 for the season. The club launched their new home shirt in July without a front-of-shirt sponsor and played the opening month of the season without one, after a three-year deal with telecommunications network 3 UK expired at the end of last season. Biomechanics engineering company Infinite Athlete will sponsor Chelsea for the remainder of the season, with the deal struck in time for the women’s side to debut the new shirt during their Women’s Super League...){kind=link}