Chasing Goodness: Lauren Fleshman’s ‘Good for a Girl’

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To start Lauren Fleshman’s book Good for a Girl: A Woman Running in a Man’s World is to start with a question: did she mean something is good for a girl? Or a sarcastic she’s good… for a girl?

Maybe the answer is a little bit of both? Part memoir, part critique of a sports system built around a man’s body, Fleshman offers a searingly candid look at her own victimhood and complicity, interlaced with compelling data and concrete ideas on how we can change this environment.

Fleshman is a retired professional runner and an entrepreneur who co-founded Picky Bars and coached at Littlewing Athletics. Currently, she works as a brand strategy advisor for the female-led running brand, Oiselle, based out of Seattle. At a recent running camp by Oiselle, Fleshman mentioned that her intention for this book is to help readers re-think about the system. “We have an attribution problem. When there’s a pattern of struggle, we tend to put the blame on individuals, instead of the systems that they’re setting them up for. When it comes to attrition in coaching, women in tech… so many examples of predictable friction…

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