Haley and Hanna Cavinder — the twin social media stars coming off an NCAA Tournament run to the Elite Eight with Miami — are joining boxer Jake Paul’s sports betting and media company, Betr, as “equity partners, content creators and creative directors,” the company announced Tuesday. Here’s what you need to know:
- As part of the agreement, the Cavinders will bring their podcast “Twin Talk” to Betr Media and will be “foundational on-camera talent for the company, creating female-centric sports content within Betr,” according to the company.
- They also will make regular appearances on Betr Media’s flagship podcast “BS w/ Jake Paul” and on other Betr Media content across platforms.
- Paul co-founded Betr in August 2022 with Joey Levy as a microbetting-focused gaming company, which allows users to bet on individual plays or events, like a pass or rush in football or the outcome of a pitch in baseball, rather than the outcome of a game.
Everyone keeps asking what’s next?
The Cavinder Twins just got betr ⚡️@CavinderHaley @CavinderHanna pic.twitter.com/uuzMgYP1Jk
— betr (@betr) April 19, 2023
What they’re saying
“Betr gives us the ability to accelerate the growth of The Cavinder Twins brand in a focused and truly authentic manner,” Haley and Hanna…
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