Casper Ruud questions accuracy of Emma Raducanu’s endorsement earnings

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Casper Ruud has questioned Sportico’s numbers as the Norwegian tennis star suggests no one can exactly know how much a player earns except the player and their agent. 

This week, Sportico released its annual list of the highest-paid female athletes and the 2021 US Open champion landed at No. 7 with  $14.7 million earned this year – $671k came from tournament prize money while $14 million came from endorsement deals. 

While Raducanu pocketed less than Iga Swiatek and Aryna Sabalenka, she made more via endorsement deals – the Pole netted $13 million in that department while the Belarusian collected $8 million. Also, there is Elena Rybakina, who earned “just” $4 million from her endorsement deals. 

Emma Raducanu© LTA/Instagram – Fair Use

 

“Emma Raducanu ($14M) made more in endorsements in *2024* than Aryna Sabalenka ($8M) and Elena Rybakina ($4M) combined. The devil works hard but her agent works harder!” Bastien Fachan wrote on X.

After seeing the post, world No. 6 Ruud reacted: “How do you/they know? Have you seen all of Emma, Aryna and Elena’s contracts with your own eyes?” 

Ruud highlights: Only the player and…

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