There might not be a bigger name in sports than Caitlin Clark this spring. The Iowa star has already broken the NCAA women’s basketball scoring record, and another deep run in the NCAA Tournament could cement her legacy as one of college basketball’s all-time greats.
Arguably the face of women’s basketball before she even steps onto a WNBA court, Clark reached her fame at the right time. She is able to profit off her image and likeness thanks to the NCAA’s NIL rules, which allowed student-athletes to start making money in 2021.
Clark has inked numerous lucrative NIL deals as her stardom has grown, making her one of the highest-paid student-athletes in the nation.
MORE: Dawn Staley says Caitlin Clark’s scoring record will never be broken
Here’s a look at Clark’s most significant NIL deals and how much money she makes overall.
Caitlin Clark NIL money
Caitlin Clark’s 11 known NIL deals are worth a combined estimate of $910,000, according to On3’s NIL valuation. That ranks 30th among college athletes and recruits (men and women) in 2024 within the On3 database. Among women’s basketball players, just LSU’s Angel Reese ($1.7 million) and Flau’jae Johnson ($1.1 million) are valued higher than Clark.
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