Caitlin Clark joined the college basketball sphere at the perfect time.
She debuted for the Iowa Hawkeyes as the No. 4 recruit from her high school class and immediately became a star. Lucky for her, she did this just as the NIL rules changed, allowing student-athletes to earn money from their name, image and likeness.
Fast forward to her senior season, and Clark is the top women’s basketball earner and fourth highest earner among all amateur athletes, according to On3. She’s maximized her potential on the court and has greatly benefitted off the court because of it.
Clark’s collegiate career is coming to an end, however, and she’ll enter the 2024 WNBA Draft. All the NIL deals that she’s garnered over the past few seasons won’t just disappear, though.
By making the leap to the WNBA, Clark will only increase her paycheck through a salary, all while raking in endorsements.
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Why Caitlin Clark won’t lose her NIL deals
When the NCAA approved NIL rules in favor of amateur athletes, Clark was one of many student-athletes to successfully take advantage.
Between her on-court ability and the growth of women’s basketball each year, Clark was the target for multiple top-named brands.
Gatorade, State…