The Caitlin Clark effect is in full swing.
She tore up college basketball in four seasons at Iowa, setting record after record — including the NCAA’s all-time scoring mark for men’s and women’s hoops
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To no one’s surprise, her popularity has carried over to the WNBA in her rookie season with the Indiana Fever, and the viewership numbers are proof. Just as Clark brought in millions of fans to women’s college basketball, she’s doing the same for the WNBA.
The Sporting News is tracking WNBA viewership records throughout the 2024 WNBA season, highlighting each time a new TV ratings mark is set.
MORE: Tracking Caitlin Clark’s Nike sneaker choices
WNBA TV records in Caitlin Clark’s rookie season
Opening weekend doubleheader posts record ABC viewership mark
- Date: Tuesday, May 21
- Source: ABC
Clark’s third game of the season came against the New York Liberty — one of the WNBA’s most popular and talented teams.
In natural Clark style, the matchup became the most-viewed WNBA game on ABC in league history. Viewership for the game saw an average mark of 1.71 million and peaked at 1.96 million.
Between Clark and Aliyah Boston for the Fever and Breanna Stewart
, Sabrina Ionescu and Jonquel Jones for the Liberty, there was a ton of star power in the…
