She’s the biggest draw in college sports, Des Moines’ version of Pistol Pete.
Iowa guard Caitlin Clark has been the talk of college basketball the past year, and for good reason. The Hawkeyes star has laid waste to opposition schemes and used her flashy playmaking and effortless jumper to lead her school to its second Final Four.
Clark has the sort of game that’s made for the box office. She knows it. And so do sponsors, who have flocked to her like bees to a nectar-filled flower.
From world-renowned brands to mom-and-pop shops, is seems everyone wants a piece of the action.
MORE: What year is Caitlin Clark? Iowa guard has been a star for several years
The Sporting News examines Clark’s various name, image and likeness (NIL) deals, yet another indication of her rising stock in the college game.
Caitlin Clark NIL deals
The 6-0 junior has made a bundle in recent months, with her on-court accolades bringing off-court riches. Per her On3 NIL profile, Clark’s various deals are worth $192,000, the ninth-highest among women’s college basketball players. That’s despite Clark holding a significantly smaller following than her counterparts — she has 315,000 followers across social media, far fewer than Miami’s Cavinder twins (5 million apiece), UConn’s…
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