Caitlin Clark just did it.
Days after Clark was selected first overall in the 2024 WNBA Draft, the hoops phenom is in line to sign an eight-figure endorsement deal with Nike, per The Athletic’s Shams Charania.
Clark will also reportedly receive a signature shoe with the brand, placing her in elite company as a Nike signature athlete. The new endorsement deal is likely the first of many for Clark, one of the nation’s most profitable NIL athletes during her career at Iowa.
Here’s more on Clark’s deal and why it is likely a sign of more endorsements to come.
MORE: Don’t be surprised if Caitlin Clark is a WNBA All-Star as a rookie
Caitlin Clark Nike deal
Clark’s deal with Nike continues a relationship with the brand that began during her time at Iowa.
The Swoosh was one of Clark’s multiple NIL deals, resulting in merchandise and advertisements honoring Clark’s achievements on the hardwood. As Clark becomes a professional athlete, the NIL deal becomes a full-on endorsement deal — a lucrative one at that.
Here’s what Clark said of her partnership with Nike in 2022:
“I grew up watching Nike athletes across all sports play their game,” Clark said in a release, adding that she was “humbled” to join the brand.
Clark’s eight-figure deal will guarantee that she receives a…
