The WNBA collectibles market is booming and showing no signs of slowing down as a new season begins.
Panini, which has the exclusive license to produce WNBA trading cards, will bank on the popularity of Caitlin Clark to continue to drive interest as the company says sales of its WNBA products have grown “exponentially” since taking on the license in 2019.
According to eBay, Clark was the third most searched athlete on its platform in April, behind only Michael Jordan and Jayden Daniels and ahead of J.J. McCarthy and Shohei Ohtani. During that month, her two Prizm WNBA base cards were among the four most transacted sports cards across online marketplaces, Market Movers data showed.
Clark’s 2024 Panini Prizm Gold Vinyl Autograph card. (Image: Panini)
That’s part of the reason why Panini will bump up their WNBA card portfolio to four traditional sets, after offering three for the first time last season, now adding Donruss (set to release in July) and a high-end product that will be revealed later this year (set to be released in September). The two new sets will join Prizm, Select, and the print-to-order Panini Instant line to provide collectors with more WNBA card variety than ever before.
Donruss’ WNBA addition means Clark and other big names will appear…
