Iowa’s women’s basketball program generated more than $3.2 million in home ticket sales during Caitlin Clark’s historic final season, by far the most in Big Ten history.
The Hawkeyes, who advanced to the NCAA championship game for the second consecutive season, sold every home ticket in the 2023-24 season three months in advance to become the Big Ten’s first women’s basketball program to accomplish that feat. In doing so, Iowa broke the league’s attendance record for the second straight season. In 2022-23, the Iowa women’s basketball program sold $1.4 million in tickets, which was a school record at the time. The Athletic obtained Iowa’s 2024 fiscal year statement through state open-records laws.
Clark’s massive appeal led to sizable gains in ticket sales for other Big Ten women’s programs. All nine Iowa road games were sold out, and at six of the away sites, those programs combined for nearly $1.5 million more in ticket sales than in fiscal year 2023. The Athletic has yet to receive fiscal year 2024 statements from Indiana and Rutgers while Northwestern, as a private school, is exempt.
Although Clark has joined the WNBA, where she entertained record-breaking crowds in her first season, Iowa should break its revenue mark once again after selling out the…
