BOSTON — Linus Ullmark was an American Hockey League goaltender in Rochester, N.Y., when he decided to upgrade his style.
Roughly eight years ago, Ullmark discovered an Instagram account that blew up overnight. Tom Marchitelli spent years as a hedge fund accountant wearing expensive clothes and trusting his stylist. But with the encouragement of his wife, he decided to start his own business and show off his outfits. His Instagram and Twitter accounts, Gents Playbook, soon rose in popularity online — as did his client base of NHL, NFL and Major League Baseball players.
When Ullmark found him, Marchitelli already was working with his then-NHL teammates Jack Eichel and Evander Kane, among others. Ullmark was getting married later in the year, and he needed a suit. Marchitelli agreed to meet Ullmark in a Buffalo, N.Y., hotel room.
“He wanted a light-gray, three-piece suit,” Marchitelli said. “Very classic, very simple compared to what he’s wearing now — which is great because it’s been a style progression.”
This has gone hand in hand with Ullmark’s career progression, as he’s gone from an unproven Buffalo Sabres netminder to a Vezina Trophy-winning goalie with the Boston Bruins
Ullmark might share the net with Jeremy Swayman on a first-place Bruins team in the…
