Massive media deals in the United States and Australia will help to boost the exposure of women’s football over the next few years.
Netflix recently announced that it had acquired the live coverage rights in the US for the 2027 and 2031 FIFA Women’s World Cups.
Paramount and Football Australia have also signed a multi-year agreement to broadcast an extended package of women’s games on Network 10 and Paramount+ in Australia until 2028.
These developments show a growing appetite for women’s football and its ability to drive new audiences, revenue streams and cultural impact.
The Netflix deal is a Game-Changer for the US
Netflix’s decision to pick up rights to the Women’s World Cups in 2027 and 2031 is a massive deal for women’s football and the entire sports broadcasting scene.
The streaming giants typically stick to scripted and unscripted content. Live sports have not been part of their portfolio, but they are expanding their model.
They stepped into live sports with the exhibition boxing match between YouTuber Jake Paul and the legendary Mike Tyson. They have now pivoted to women’s football, a significant shift in strategy.
This deal comes at a time when women’s football in the US has been getting more attention than ever. The US Women’s National…
