There aren’t many outdoor jackets from the 1990s still kicking around—unless it was made by Mountain Hardwear. When the brand debuted in 1993, it made a splash by eschewing design dogma and committing to a unique take on craftsmanship and innovation. The dedication to alpine equipment made to perform in the worst conditions and withstand decades of real-world abuse earned Mountain Hardwear a generation of loyalists. In celebration of its 30th anniversary, the brand is bringing its heritage to life for a new generation of explorers. To learn how the brand is celebrating this milestone and its legacy, we talked to three Mountain Hardwear pros.
30 Years of Advancing Outdoor Gear
Outside: What makes Mountain Hardwear unique?
Matt Burbach, vice president of marketing: In 1993, Mountain Hardwear was founded by a group of makers who wanted to shake things up and design the best mountain equipment and apparel on the market. Those tenets are still our guiding light today. Durable products rooted in everything you need and nothing you don’t—all designed, developed, and built by people who care deeply about improving…
