Breaking Gender Norms: St. Louis’ Ethical Bodies X The Goodish is the Boutique We All Need

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Imagine a beautiful showroom full of light, bright colors, larger-than-life plus-sized art, and a full spectrum of fashion-forward options, from full-on femme to the most masc styles. All merchandised together to let your intuition guide you to whatever catches your eye. This dream became a reality the second I stepped into the newest boutique on the scene- Ethical Bodies x The Goodish. 

Join me as I get to know the owners and how they chose community over competition and brought their shared vision to life. We’ll also explore their vision for the shopping experience that centers queer voices and supports not only self-expression but self-exploration.

Fair Warning: You’ll want to book a trip to the Gateway to the West once you meet the founders and get a taste of their impeccable style. Hopefully this story is just one of many that will shape the future as a more inclusive world.

From left to right:
Maura Hampton (she/her), Co-Owner of Ethical Bodies; K Scott (all pronouns), Co-Owner of The Goodish; Erica Hallman (all pronouns), Co-Owner of The Goodish; Tricia Stoecklin (she/her), Co-Owner of Ethical Bodies; Front: Bones aka “The Real Store Owner” resting on their laurels

A Market Vendor Meet Cute at Ethical Bodies x The Goodish

Ethical Bodies and The Goodish…

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