Bay FC, the National Women’s Soccer League expansion team set to kick off in 2024, announced Brady Stewart as the team’s first CEO on Wednesday. Stewart spent 14 years with Levi Strauss & Co., most recently as a senior vice president.
Stewart represents the first major hire for Bay FC, which was founded by four former United States women’s national team players and owned by investment firm Sixth Street. Her background in consumer retail — and extensive time spent in the Bay Area with Levi Strauss — align with the club’s vision for a brand meant to resonate with the casual consumer as well as locals.
“Women’s sports are a revolution happening in real-time. Bay FC will be a rallying point for our fans in the Bay Area, for women’s sports, for the next generation of dreamers and for anyone who wants to be part of creating an inclusive organization that unites our fans across the Bay Area and beyond,” Stewart said. “We will establish a legacy that unites and energizes our fans and celebrates our athletes for what they are: the best soccer…
