Boston’s incoming NWSL club has a new name, with the 2026 expansion side rebranding to Boston Legacy FC on Wednesday in a pivot from last October’s initial controversy-sparking “BOS Nation” rollout.
The NWSL approved Boston’s expansion bid to become its 15th team in September 2023, returning the league to New England after the 2018 folding of the Boston Breakers.
In a press release, the team said it arrived at Boston Legacy FC after “five months of fan listening, research, and consultation,” which began by surveying 1,500 fans and brand professionals before whittling the initial list of 500 suggested names down to 14 contenders.
While some cuts were clear due to trademarks or other legal barriers, other names were discarded as they did not align with the club’s core values, including “a commitment to fierce competition with the ambition to establish a generational legacy of winning” as well as “the humility to understand that you make history through the grit of day by hardworking day, mile by unrelenting mile.”
Other guiding criteria the team adhered to throughout the process included avoiding “colonial, Revolutionary War, and nautical themes” and choosing a timeless name that would not require any explanation.
Ultimately, the team’s mission centers…
