Photo Credit: NWSL Boston X Account
Five months after a false start on its branding strategy, and two weeks after announcing that a new name was coming, the National Women’s Soccer League expansion club set to debut in Boston next Spring has a new name. Boston Legacy Football Club was announced Wednesday morning after a five-month process during which the club dove deep into what it called fan listening, research, and consultation.
The club’s initial name, BOS Nation FC, and its subsequent tagline “Too Many Balls” was met with immediate backlash from all corners of the sports landscape. The club eventually announced it was looking into changing the name and made the official announcement just before the kickoff of the NWSL regular season.
“Our name is just the beginning,” Boston Legacy controlling owner Jennifer Epstein said in a statement. “It’s what we build together, through dedication, commitment, and grit, that will give it life. We aim for our values to reflect a city that breathes competition, passion,…
