BOS Nation ‘Too Many Balls’ ad, explained: Why new NWSL franchise apologized for controversial campaign

Women’s sports are on the rise in the United States, and that is no secret.

With the sudden explosion of interest in both the WNBA and NWSL — thanks to athletes including Indiana Fever guard Caitlin Clark, Portland Thorns forward Sophia Smith and more — both leagues are adding expansion teams to capitalize on the moment.

The latest addition to the NWSL, BOS Nation FC is scheduled to begin playing in 2026 in the North America’s premier women’s soccer league. The franchise is a revival of the Boston Breakers, one of the NWSL’s inaugural teams. While the Breakers competed in the NWSL starting from the first season in 2013, the club folded after the 2017 season.

On Oct. 15, the new Boston franchise revealed its name and colors (black and green) via a marketing campaign with this tag line: “There are too many balls in this town.”

Here’s everything to know about BOS Nation’s “Too Many Balls” ad, including why the new franchise apologized for its controversial publicity campaign.

MORE: NWSL legend Merritt Mathias announces retirement from soccer

BOS Nation ‘Too Many Balls’ ad, explained

BOS Nation’s name was first reported Monday by CBS, and the club officially revealed the name and logo Tuesday.

The team also had a website linked to its rollout,…