Very little has come easy for the incoming Boston NWSL expansion team, set to start play in 2026. While the team made its first steps on the technical side, hiring Domènec Guasch from FC Barcelona as its first general manager and tasking him to build a team from scratch, Boston’s name and home stadium remain up in the air despite a year’s worth of work.
After the failed launch campaign for the team’s name and branding, revolving around “Too Many Balls,” there was no outright promise to rename the team. However, last month, BOS Nation FC wrote to its fans that the team “heard (their) feedback and are actively listening.”
While they have time to get their rebrand right, the Boston club’s journey to securing its home stadium for a 2026 start has only been made more difficult with deadlines looming and construction slated for January 2025. With funding costs rising for the team and the City of Boston, and an ongoing lawsuit from neighborhood advocates, the plans to renovate White Stadium have come into sharp relief over the past few weeks.
On Tuesday, a judge sided with residents in their quest to push back the discovery stage of their lawsuit against the City of Boston and BOS Nation FC ownership ahead of a March trial.
“Today we are more confident than ever that…
