A month after Boston’s NWSL expansion team, BOS Nation, launched its brand, the club appears to be considering a name change following a name and brand rollout that was widely criticized.
The team, which will join the league in 2026, said Tuesday it launched a process to “seek out, listen to, and reflect on” input on its name from fans, supporters and “a group of advisors assembled to reflect a diverse range of voices and perspectives.”
“We want to assure you that we have heard your feedback and are actively listening,” a statement from the club said. “We share your high expectations, and together, we will build a storied club that reflects the essence of the beautiful game and the character of our dynamic city.”
We appreciate you pushing us to be the best we can be. To learn more about our process and share your thoughts, please visit: https://t.co/2Ae5eamAnI pic.twitter.com/pfuBI1XMUp
— BOS Nation FC (@NWSLBoston) November 26, 2024
The team’s name and brand rollout came with a “Too Many Balls” marketing campaign featuring cameos from current and former male Boston athletes, including Tom Brady and David Pastrnak, declaring there are “too many balls in this town.” The campaign was met with widespread public backlash, including by some who called…
