The Big Ten made strides in the national and international television landscape Monday, announcing TV deals that will broadcast Big Ten volleyball across the United States and around the world in 2022.
The announcements came as part of the Big Ten’s volleyball media days, the first time any conference has held an in-person preseason volleyball media event.
Wisconsin coach Kelly Sheffield, who led the Badgers to an NCAA title last season, called the media days “first class.”
“It’s been done really, really well,” he said Tuesday. “One of the things that I think has been fun today is — I think going in, I think one of the things was this can’t be a one-year deal. This has got to be in a way that people find value in this and we get to year two or three. There’s success if we’re able to do that.
“As I’m walking around, we’re talking with all the different people, there’s been a lot of, all right, next year we’re going to do this. We’ve got to do this better. And so you love to hear that.”
While the Big Ten has at times been a leader when it comes to volleyball, Sheffield wants to see the idea grow to include more conferences.
“If we’re the only conference that’s doing this, this time next year,…
