Brady Stewart was employee No. 1 of Bay FC, the National Women’s Soccer League expansion team set to begin play in 2024. Her arrival in June as the team’s inaugural CEO presented a gargantuan task: She had to shape the long-term vision of an organization that barely existed, while also handling the mundane work, like something the IT department might handle — if it existed yet.
“We’re thinking on a daily basis about everything from, ‘How are we going to deliver the most innovative and engaging consumer experience?’ — that is big-picture, strategic, hopefully groundbreaking work. We’re balancing that with, ‘What do we want our email address structure to look like?'” Stewart told ESPN.
Fast forward almost six months to the day on this coming Friday, when Bay FC will select up to four more players in the NWSL expansion draft, and things are beginning to feel more real. Stewart said Bay FC will end 2023 with approximately 45 employees.
The six months in between have been a sprint that included hiring the team’s first general manager, Lucy Rushton, and first head…
