‘Barrier breaker’ Lucy Rushton joins Bay FC as general manager

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Former D.C. United general manager Lucy Rushton has been hired to the same position for Bay FC. (Geoff Burke/USA TODAY Sports)

Bay FC has its general manager in Lucy Rushton, the NWSL expansion club announced Thursday.

The hire comes after Bay FC was announced as the NWSL’s 14th team in April. The team is set to begin play in 2024.

This will be Rushton’s first position in women’s soccer after spending much of her career in MLS, most recently as general manager for D.C. United from 2021-22. She was just the second woman to become an MLS general manager. Before that, she served as head of technical recruitment and analysis for Atlanta United from 2016-21, helping the team to the 2018 MLS Cup.

“Lucy has been a barrier breaker her entire career, and she’s a perfect fit for the culture we’re seeking to build at Bay FC,” club co-chair Alan Waxman said in a statement. “We’re going to set a new standard for what a women’s professional sports franchise can be, and Lucy’s addition is a big next step towards that goal.”

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