Barcelona will wear a special kit featuring the logo from Catalan pop star Rosalia’s “MOTOMAMI” album for Sunday’s LaLiga Clasico against Real Madrid at Camp Nou.
The iconography will appear on the front of the jersey, replacing the usual Spotify sponsor branding, and will also be worn by the club’s women’s team when they host Madrid in Liga F a week later on March 25.
– Barcelona vs. Real Madrid: Stream LIVE 3/19, 4 p.m. ET on ESPN+ (U.S.)
The publicity stunt is part of Barca’s sponsorship deal with Spotify and marks the one-year anniversary of the album and Rosalia’s success on the music streaming service.
Rosalia, who was born in San Cugat, 30 minutes north of Barcelona, was the most-streamed Spanish artist in the world on Spotify in 2022. Tracks from the album “MOTOMAMI” have been streamed over 1.8 billion times.
Barca announced Spotify as their principle partner in March last year when, in addition to shirt sponsorship, the club also sold the naming rights to their Camp Nou stadium to the Swedish company.
This will be the second time Barca’s shirt has been used to promote an artist as part of…
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