The Women’s World Cup is by most estimates the biggest sporting event to be staged in Australia since the Sydney Olympics. FIFA, the tournament’s organizer, has trumpeted record ticket sales, and it has hailed the event both as a celebration of the popularity of women’s soccer and as a way to carry it to new fans and new markets.
But while viewers in Australia could watch all 64 games of the recent men’s World Cup played in Qatar on a free-to-air network, FIFA struck a deal for the broadcast rights to the Women’s World Cup — as it did when the tournament was played in France four years ago — with the cellphone operator Optus, which has placed the bulk of the matches on its pay television network.
For viewers in Australia, that has meant the majority of games can only be watched via subscription, making it harder for viewers living in one of the tournament’s host countries to watch the tournament than it has been for fans in places like Europe and the United States.
“It’s very disappointing to not have the coverage the women deserve,” said Beth Monkley, who was in Brisbane with her daughter this week to follow Australia’s team. “It’s a fantastic sport for everyone, so inclusive. And for some reason Australia has decided not to show all the games free…
