Spoiler alert, you won’t be seeing Serena Williams in a catsuit. Though we’re sure she’s at home watching, wearing something of the like. The beauty of the Australian Open is the lack of restrictions on player apparel, a welcome change from that of the Wimbledon White. So, what’s trending at the Australian Open in women’s tennis apparel?
1. Nike’s Melbourne Collection
Aryna Sabalenka wasn’t the only one sporting Nike’s latest Melbourne Collection. The theme for the Australian Open? Hues of blue, purple, and pink coupled with abstract patterns. The Spring Slam Dress features a racer front design and a mini-printed skirt. Though this style isn’t particularly unique in design, the colours echo that of the playfulness and resort style typically associated with Australia. What’s better? This look pairs almost intentionally with the court.
As far as looks go, this one deserves a Grand Slam. Emma Raducanu, wearing the purple pleated Nike Spring Slam Skirt paired with its coordinating Spring Slam Tank. The best part? The tennis shoes of course. The Nike Zoom Vapor 11 sneakers in fuchsia pair perfectly with this ensemble. It’s no wonder these beauties are on backorder.
2. Joma’s Seafoam Blue
Despite being sponsored by Joma and not Nike, it appears that Magda Linette understood the assignment. Sporting a seafoam blue Joma dress with a coordinating visor. This look is classic and preppy, nodding to the pre-Serena Williams era of tennis apparel. Although this look doesn’t appear to be off-the-rack, I did manage to find some Joma pieces that will give you the Madga look (skirt, top, and tennis trainers).
3. Fila’s Alley Collection
Was it cruel of me to put Karolina Pliskova last, after Magda Linette? Maybe. Karolina can be seen sporting Fila’s latest release, the Alley Collection, which dropped just ahead of the Australian Open. This collection echoes that of both Nike and Joma, including shades of blue, purple, and pink. Even better? This entire look is available for purchase. Karolina can be seen wearing the Alley Pleated Skort paired with its coordinating Alley Printed Racerback Tank.
I couldn’t help but give Karolina Pliskova’s tennis shoes their own moment. The Fila Axilus 2 Energized, they’re bright and yet the coordinating tread makes them the perfect match to her entire ensemble.
The Takeaway
The top trends for women’s tennis apparel at the 2023 Australian Open include hues of blue, purple, and pink, abstract patterns, and pleated skirts.
As an avid women’s Tennis fan, I feel that something is missing in fashion for this year’s Australian Open. Could it be the custom Nike looks that we’ve become accustomed to seeing on the likes of Serena Williams, Naomi Osaka, and Maria Sharapova? While I love that the off-the-rack options allow us to shop the looks of our favourite Tennis players, I feel that the custom looks provide a greater opportunity for self-expression. With so many eyes on the Australian Open, why not use it as an opportunity to share your personality and creativity with your fans?
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