Auckland lands Emma Raducanu, boss brutally honestly admits why they wanted Briton

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Emma Raducanu will start her 2025 season at the ASB Classic in Auckland and the tournament organizers aren’t hiding that they are extremely happy with that move because they consider the British tennis star a major attraction and someone who is going to “sell tickets.”

For the Briton – who turned 22 on Wednesday – it will be her third consecutive appearance on the hard courts of Auckland when the tournament takes place between December 29 – January 05.

If you remember well, Raducanu agreed to come to the ASB Classic for the first time in 2023 January. But it was all but a positive or a memorable debut after she sustained a nasty ankle injury and later blamed the surface and conditions for it. 

Surprisingly, she decided to return to the tournament this past January despite harshly criticizing the organizers in her first appearance. Although the former world No. 10 lost in the Auckland round-of-16 this year and didn’t make a deep run, nothing bad happened and her second campaign finished on good terms. 

Now, after previously confirming Coco Gauff and Naomi Osaka for the 2025 ASB Classic edition, New Zealand’s WTA 250 tournament also has Raducanu signed up. 

“Someone like Emma will always be on top of our list, she’s a marquee player, her ranking doesn’t really matter…

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