Athlos will be back by popular demand. Literally.
Reddit founder Alexis Ohanian’s women’s track event late last month drew some 3 million viewers across its non-exclusive platforms, the company said.
The Wild Card round of this year’s MLB playoffs averaged 2.83 million viewers and peaked at just over 4.017 million for Game 3 between the New York Mets and Milwaukee Brewers. So it’s clear to see the potential in a new event with a field highlighted by three-time gold medalist Gabby Thomas drawing three million viewers. And while streaming numbers, unlike Nielsen ratings, count simply how many people checked in at some point, Athlos commanded such attention with no TV partner and all in-house promo powered by the social media prowess of the athletes. All women.
“It became a global spectacle,” Athlos chief marketing officer Kayla Green said. “We are confident this is just the beginning of a flood of new interest in women’s track.”
The evaluation plan by organizers included three phases: the vibe at the event, the athlete response and the turnout. The first two were clear victories.
Athlos NYC looked and felt epic and innovative for the sport. The event was bedazzled with celebrity. Actresses Marsai Martin and Lupita Nyong’o; Shonda Rhimes, producer of Grey’s…
