At the 24 Hours of Le Mans, the Iron Dames bring the power of pink

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What do you want to be when you grow up?

An astronaut chef. A jet pilot. A dancer. A racing driver.

Children’s imaginations run wild, and these dreams can sometimes seem like a distant future, an intangible concept difficult to grasp. But perhaps seeing their dreams featured on one of the most eye-catching liveries in all of international motorsports this year will help these aspirations feel more like reality. Because as the Iron Dames’ 2024 Le Mans project says, “Every Dream Matters.”

Ahead of the 24 Hours of Le Mans, the first all-women lineup in endurance racing asked fans on social media “what did you dream of becoming when you were a child.” They later visited an elementary school in Le Mans, France, asking them to draw how they imagined their future, and explained the story of how the Iron Dames are “Women Driven by Dreams.” With the help of AI, the drawings were converted into a livery that symbolizes what the Iron Dames stand for.


Iron Dames founder Deborah Mayer (in black) with Rahel Frey, Sarah Bovy and Michelle Gatting. (Courtesy of Iron Dames)

“We want to tell the kids that no matter what…

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