This April, ASICS will host a series of athlete-inspired events at its Oxford Street store.
The events will take place between Wednesday 19th and Monday 24th April. Each event will celebrate and support Eilish McColgan as she makes her marathon debut at the end of the month.
The series of activities aims to give customers an insight into elite distance running. They will bring together education, product trials, a pace challenge, and a chance for celebration.
ASICS London x Eilish McColgan Events
Exhibition of Eilish
Wednesday 19th – Monday 24th April
Open to all customers
In the days leading up to this year’s London Marathon, the ASICS in-store community space will transform into an Exhibition of Eilish. It will feature artefacts from her career to date, and a wall space where visitors can leave messages of support ahead of her taking on 26.2 miles for the first time.
The exhibition explores her inspirational story, from beginner runner to gold medallist. It will include insight into her journey, from overcoming career-ending injuries to breaking European records.
Race the Pace
Wednesday 19th – Monday 24th April
Open to all customers
Customers will be invited to hop on an instore treadmill and attempt to match Eilish’s half marathon pace for as long as possible….
