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If the title sounds like this is going to be a love letter to ASICS, that’s because it is. Throughout the years, I’ve liked a lot of their shoes. But I just couldn’t seem to find one that I absolutely loved. Wow, how the tide has changed, because this season ASICS is on fire and I can’t seem to get enough.
This isn’t some newfound fondness for the brand itself. I’ve always respected what they’re about. Their founder, Kihachiro Onitsuka, believed physical activity was an essential part of overall wellbeing and started ASICS in Japan in 1949 to help inspire and encourage people post-WWII to live a more active life. From their first marathon shoe in 1953 to today, the brand has always been focused on making technically solid and thoughtfully designed footwear.
And they’ve delivered for the past 74 years. (Trust me, the brand was not in any way suffering because I didn’t obsess over the Kayano. ASICS are…
