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Hold onto your lace panties because we’ve got some exciting news to share. Arula, part of Altar’d State’s family of brands, has just unveiled their newest Intimates collection featuring and centering their employees as models. Get ready to experience a new level of comfort, style, and empowerment with this new intimates line!
If you are new to this brand, you may remember them as A’Beautiful Soul. Since its launch as a label, the company quickly pivoted into the plus size brand, Arula. The brand’s name means “shining as the sun, brilliant, filled with grace, a small altar, base of an altar.”
“We believe our name evokes a sense of warmth and solace and celebrates the foundation of our brand, Altar’d State.”
Catering up through a size 24, Arula understands the needs and desires of today’s fashion-forward plus size shoppers. Gone are the days when we had to compromise on comfort for the sake of looking and feeling good. Having more options allows us the space to explore and learn what we like, want and need in our lives.
So, as the…
