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After earning two league MVP awards and back-to-back WNBA championships in the last four years, Las Vegas Aces forward A’ja Wilson has witnessed the WNBA’s recent glow-up firsthand — along with all the growing pains that come with it.

“Even after 2020, it was kind of like ‘Oh make me a sandwich, get back in the kitchen, this isn’t a real sport,’” she told Just Women’s Sports last week. “Now we get the barbershop talk, we get the rivals, we get the talks, and I feel like that is when we see really true growth.”

Growth in the WNBA can take a lot of different forms: There are the sold-out crowds, the record TV numbers, the overwhelming spike in merchandise sales, and a wealth of other data points that tell the story of a league ready for its time in the sun amid the larger sports landscape. 

Much of the league’s growing popularity can be attributed to a shining rookie class bringing more eyes to the sport, with off-court murmurings revolving around young stars getting attention from big brands as both pros and at the college level via NIL deals. But Wilson is quick to mention that generations of talented players have been pushing the sport forward for decades, and she sees her own recent opportunities as a piece of…

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