Most active people know what they need to do to perform at their best: a combination of quality nutrients, exercise, and sleep. But with work and social obligations, it can feel like a lot to manage, especially when it comes to nutrition. According to the CDC, only roughly 11 percent of U.S. adults eat the recommended amount of fruits and vegetables. As a result, we’re looking for shortcuts. Though they’ve been on the market for years, greens powders have recently garnered a lot of attention and press.
As the supplement industry grows—it hit $71 billion in 2021 and is expected to reach $128 billion by 2028—so does the potential for greens powders. Forecasters expect this speciality market to jump from $279 million to $477 million by 2030.
Are Greens Powders Worth It?
You can’t listen to a podcast or browse social media without encountering ads for Athletic Greens or Bloom Nutrition. But the question remains: Are powdered greens good for you?
Well, sort of. If you eat a good amount of produce but want to fill in a few gaps, leaning on a greens powder could be helpful. But these supplements aren’t a…
