ANHEUSER-BUSCH REIMAGINES SPORTS MARKETING WITH PURCHASE OF MAJOR LEAGUE PICKLEBALL TEAM

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America’s leading brewer enters ownership space in new Major League Pickleball expansion team for 2023 season

NEW YORK, New York (November 8, 2022) – Anheuser-Busch, one of the largest and most influential sport sponsors in the U.S., is building on its commitment to bringing fans closer to the sports they love with the purchase of a Major League Pickleball (MLP) team starting for the 2023 season.

“We have a proud and longstanding history as a sponsor across all of major sports, and we’re excited to partner with Major League Pickleball – a sport with incredible growth and fan participation,” said Matt Davis, Head of U.S. Sports Marketing and Partnerships at Anheuser-Busch. “Anheuser-Busch knows that fans are always looking for ways to engage with the sports they love, and we’re thrilled to be getting in on the ground level to bring them closer to Pickleball. We have already seen world-class individuals invest in teams and partnerships, and we share in their belief and excitement for the future success of this league and sport.”

In this unique ownership model, Anheuser-Busch will be able to build meaningful connections with fans like never before, unlocking new opportunities for growth and creativity. This agreement will give Anheuser-Busch a founding…

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