On Thursday, BMO announced a huge investment into the soccer community in the Los Angeles area. They will be the new naming sponsor of BMO Stadium, the home of LAFC and Angel City FC, which had been known as the Banc of California Stadium since its opening in 2018.
While the announcement nationwide will likely be focused on MLS naming rights, BMO was committed to providing equitable investment in the premier L.A. club on the women’s side. As such, they have also joined Angel City as a new Founding Partner.
“BMO came to us,” Angel City president and co-owner Julie Uhrman tells Just Women’s Sports. “It was pretty incredible to receive their call because they talked about having a commitment to equity in sports. Here’s a real opportunity to have equity and support the local men’s and women’s team, and they’re doing just that.”
In preliminary sponsorship conversations, the sides quickly found that their values aligned, Uhrman says. BMO and ACFC will donate 10 percent of the sponsorship dollars back into the community through the Angel City Sponsorship Model. In this case, those funds will go to Girls Play Los Angeles, supporting over 400 high school-aged girls and non-binary youth across L.A. with no-cost access to…
