Photo Credit: Kelvin Kuo-USA TODAY Sports
There is a very telling moment in “Angel City,” the HBO docuseries about Angel City FC’s 2022 debut season in the National Women’s Soccer League.
A few hours before the gates open at BMO Stadium for the season’s home opener, co-founder and team president Julie Uhrman is frantically running from one area of the stadium to another, imploring her staff to make sure that Angel City branding is all over the walls and signage. She wanted fans and attendees to see the space not as a women’s soccer team in a men’s soccer stadium, but rather a women’s soccer team in its home.
It sounds good on its face, and it has delivered significant business success. But it also speaks to what Uhrman and fellow founding owners — investor Kara Nortman and actress Natalie Portman — think the purpose of Angel City is.
