Analyzing a franchise in flux – Equalizer Soccer

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Photo Copyright: Melissa Tamez for Imagn Images

The Laura Ricketts-led investment group was a lifeline to the 2023 Chicago Red Stars. 

The new ownership group, headed by Chicago Cubs part-owner Ricketts, took over to the tune of $35 million, pledging an additional $25 million in investments. But while the first year included promises to change the team’s culture and play a splashy Wrigley Field match, Year 2 has been a step backward for the club. A quarter of the way through the season, the Stars have fired head coach Lorne Donaldson, and are back in last place in the table, sitting in a mess of their own making.

The new ownership group has a net worth in the billions, but insists on spending as little money as possible to strengthen their club. The group has placed their trust in general manager Richard Feuz to build a side capable of winning trophies, and Feuz still believes the team has everything it needs to succeed in the NWSL for this season and beyond.

“Did we progress in terms of control, of possession? Maybe not…

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