Former world No.1 Ana Ivanovic has just aced a partnership with haircare giant Schwarzkopf! The Serbian beauty took to her Instagram to announce this exciting collaboration and shared a video from the company’s event in Berlin on January 29, 2024.
The 2008 Roland Garros champion proudly adopts the slogan “Stronger hair, stronger me,” while effortlessly displaying her luxurious waves in a silhouette reminiscent of the iconic Schwarzkopf logo. In her caption, Ana gushed, “I’m beyond excited and honored to partner with Schwarzkopf for its ‘For Every You’ campaign.”
Ivanovic spills the details on her hair rituals, emphasizing that when it comes to caring for her hair, she trusts no one else but Schwarzkopf:
My hair has always been about fulfilling my self-potential. Maintaining it means maintaining my trademark, and preparing my hair before a tennis match always felt like an important ritual that manifested my strength and gave me extra confidence.
As a member of Schwarzkopf’s Creative Collective of extraordinary people, Ivanovic attended the brand’s recent event in Berlin, where she marveled at the “wonderful inspiring women” and expressed gratitude for spreading “female empowerment.” Germany is Ivanovic’s second home, as she is married to German…
