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Every year for the past 20 years, I’ve had the fortunate opportunity to be a kid in a candy store when it comes to checking out new running gear.
Through a variety of trade shows and brand events—and, most specifically since 2006, The Running Event (TRE) trade show in Austin, Texas—I’ve been able to check out, try on, and run in next year’s running shoes months before they hit running stores. That includes getting to nerd out with product line managers and, in some cases, shoe developers and elite athletes who played a big role in creating those new models.
It’s been an invigorating part of my job as an editor in the running media world, but it’s also been a thrill as a lifelong runner and shoe geek.
Even before the advent of social media and the proliferation of behind-the-scenes content creation, runners wanted a look inside The Running Event. Friends,…
