The Red Bull-owned Scuderia AlphaTauri Formula One team will be renamed ‘Visa Cash App RB’ for the 2024 season.
The new name was announced on Wednesday as part of a series of changes at Red Bull’s sister team in a bid to lift it up the F1 grid after finishing eighth in last year’s constructors’ standings.
Visa will serve as a global partner to both the senior Red Bull Racing team and Visa Cash App RB as part of a multi-year agreement. It has a number of existing sponsorship deals in place with international tournaments and federations including FIFA, UEFA and the IOC.
Visa Cash App RB will reveal its new look for the 2024 season at a launch event in Las Vegas on Feb. 8 alongside drivers Daniel Ricciardo and Yuki Tsunoda, promising a “newly designed Visa and Cash App-inspired car livery”.
“It’s fantastic to reveal the new identity and to welcome new partners as we embark on the next phase of the team’s Formula One story,” said Peter Bayer, the team CEO. “Faenza is entering a new era of racing, staying true to our roots as a hothouse for talent but now with an even greater focus on competing for the biggest prizes in F1.”
Visa and Cash App will also support the Red Bull-linked entries for F1 Academy, the all-women’s racing championship that will feature…
