In collaboration with the teams’ official healthcare partner Bupa, All Blacks and Black Ferns stars have shared their mental and physical health struggles in a new campaign.
Over the years nothing has struck fear into global rugby fans more than the sight of New Zealand’s All Blacks. Between them the All Blacks and the women’s Black Ferns team have won nine Rugby World Cups, with opponents struggling in vain to find any sign of mental or physical weakness in the eyes of those performing the Haka.
Now, however, members of the two indomitable teams are showing their human side – opening up the mental and physical challenges of competing at the top of elite sport.
In collaboration with the teams’ official healthcare partner Bupa, the Human After All: The Alternative Team Photo campaign aims to shed light on the often-overlooked struggles faced by top athletes and aims to spark global conversations about health and well-being.
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Launching Human After All, Ruby Tui, a 2020 Olympic gold medallist, and 2021 Rugby World Cup winner, said: “There are a lot of eyes on you when…
