Adidas launches FW24 London collection: Svitolina, Pegula, Sakkari present new looks

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New Adidas whites, designed to meet the strict clothing rules of London’s prestigious grass courts, are now available at Tennis Warehouse. Join us as we explore the new apparel modeled by WTA stars such as Elina Svitolina, Jessica Pegula, Maria Sakkari, Caroline Wozniacki, and Wang Xinyu.

The all-white clothing rule at Wimbledon emphasizes silhouettes and textures. This time, Adidas introduced raised structures on the base of select pieces, creating the appearance of darker shadows that flow throughout. In this manner, the FW24 tennis collection emulates the different shades of light seen on grass courts.

adidas Women's Lawn Tennis Pro Wow Dress

Adidas launched ten items in the new collection, with the standout piece in the women’s line being the Adidas Lawn Tennis Pro Wow Dress. It features a seamless upper body construction with a subtle jacquard knit, a racerback design, a skirt with elongated plissee pleats at the back, and a matching shortie.

Jessica Pegula presents new Adidas collection for Wimbledon 2024

The ten-piece collection offers three tank top options: a racerback style, a full-coverage design, and a V-neck crop top featuring a subtle jacquard knit pattern inspired by cableknit tennis sweaters.

Maria Sakkari in Adidas London 2024 tennis apparel

The variety of tops can be paired with either a skirt or shorts, both featuring integrated compression shorties and AEROREADY moisture-wicking performance. The Adidas Lawn…

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