Getting the NBA‘s next round of media rights deals completed is an extremely complex proposition, Commissioner Adam Silver said Thursday, especially because nobody can say with any certainty what the viewing landscape will look like in the future.
Silver, speaking in his annual pre-NBA Finals news conference, did not offer any hints on when the next series of deals will be completed, other than saying “in the relative near term.” The current deals with ABC-ESPN and Turner Sports expire after next season and the NBA has been talking with NBC, ESPN and Amazon, among other networks and platforms, about what comes next.
“It’s complicated for several reasons,” Silver said. “One is the advent of new platforms, particularly streaming and the interest of streaming companies and in the traditional media companies also carrying our games on streaming platforms. It’s complicated because with multiple partners, all seeking similar assets in many cases, you’re just figuring out the right way to balance those games as they go to different partners.”
The expectation, from networks and others involved in the process, is that the new agreements will be for 11 years and could exceed $70 billion in total value. Those would smash the existing norms for both value and deal length; the current…
