NWSL sponsorships have been increasing exponentially, following the path of the league’s increasing popularity. Sponsorships are a way to take massive steps in visibility for women’s sports and show further support. Let’s take a look at eight new NWSL sponsorships for the 2025 season.
Gotham FC and Dove
Gotham FC will have a back-of-jersey sponsorship for the first time in years after partnering with Dove. The multi-year deal has been named the largest back-of-jersey deal in the history of the NWSL. Additionally, Dove will sponsor community initiatives, such as Gotham FC’s “Keep Her in the Game,” which addresses female involvement in sports and why girls tend to drop sports quicker than boys. This is also the first time that Dove will partner with any type of sports team.
Bay FC and Trader Joe’s
Starting just before preseason, Bay FC signed a massive multi-year deal with Trader Joe’s. The logo will be on the back of the team’s jerseys and symbolizes Bay FC’s motivation to support hunger relief in the Bay Area. Trader Joe’s will also be sponsoring a Bay FC initiative, which will donate $250 for every Bay FC cornerkick to local organizations.
The NWSL and Overtime
In February 2025, NWSL and Overtime announced their content partnership. Overtime will be a…
